Did you know that Beer was critical to the birth of civilization? That's right - Beer. Scientists and historians line up to tell the amazing, untold story of how beer helped create maths, poetry, Pyramids, modern medicine, labor laws and America on How Beer Saved the World. Premiering Sunday, January 30th at 8 pm on Discovery Channel.
See more at this You Tube video.
http://www.youtube.com/watch?v=aV36ytSgC3o Short Version
http://www.youtube.com/watch?v=yf3YvXM9j5o Long Version
Saturday, March 5, 2011
The Economic cost of alcohol abuse
Though it may not occur to most people as they go about their daily lives, there are tremendous costs involved with alcohol abuse. Increased Healthcare costs, loss of productivity at work, child neglect etc...
Check out this link and read more of the societal and economic impacts.
http://alcoholism.about.com/cs/alerts/l/blnaa11.htm
Check out this link and read more of the societal and economic impacts.
http://alcoholism.about.com/cs/alerts/l/blnaa11.htm
Tired of waiting in line for a beer?
Not anymore, this method allows beer to fill up from the bottom of the cup through a special magnetic closure.
Societal impact, no more waiting in long lines for your favorite over-priced beverage. This is quite a breakthrough scientifically speaking, the cup will fill up much faster then the old way of doing it.
budweiser superbowl commercial 2011
Some of the biggest brands bought by consumers are Bud Light, Budweiser, Miller Lite, and Coors Light. Innovative strategies in pricing, merchandising, and supply chain continue to be the key elements driving success of these brands.
These companies know how to keep their brands in "your face" with fancy commercials and clever advertising.
Friday, February 25, 2011
Popular Drink of the 1960's
The Blue Hawaiian
The 1960's were a time of cocktails and celebrations! The Blue Hawaiian was a popular alcoholic beverage of the swinging sixties!
1 oz blue curaçao
1 oz light rum
1 oz cream of coconut
2 oz pineapple juice
1 cherry
1 slice of pineapple
1 cup of ice
INSTRUCTIONS
Put all ingredients into blender. Blend. Pour into highball glass. Add a cherry and pineapple to garnish.
Cheers!!
"Mad Men". 23. Feb. 2011
Alcohol Advertisements of the 1960's
Alcohol Advertisements of the 1960's
The swinging sixties were a time of sexiness in the United States. Alcohol advertising was mainly aimed at selling men the sexy, sophisticated lifestyle shown in print advertisements.
Who Wants to be like Heff?
A decade after Playboy Magazine was first published (December 1953) the Playboy life style was the epitome of "I have arrived!", in the minds of American men.
Surprise! Sex Sells
Males 18-35 are a prime demographic for many alcohol advertising campaigns, due to the large percentage of money they allot for entertainment purposes. The alluring look is in direct contrast to the wholesome, girl next door image that flooded the market, in terms of advertising and society, in the 1950's. 1960's advertising executives realized "Sex sells!".
"The Girls Next Door: The New Yorker". 17. Feb. 2011
"Alcohol Ads of the 1960's". 17. Feb. 2011
Alcohol Advertisements of the 1950's
Alcohol Advertisements of the 1950's
The 1950's were a decade of outwardly wholesomeness! This is
reflected in the print advertising.
Selling the American Dream, One Beer at a Time
The American dream was represented with the healthy, muscular man being shown in
work attire, at the gym, and dining with his beautiful, well-coifed wife and friendly
associate. Blatz Beer is the finishing touch, completing his well-rounded life.
Good Girls Sell
The women portrayed in the print advertising of the 1950s were modestly clothed in
stylish everyday dresses. Selling women as sex objects was not often utilized by
advertising agencies in this era. The models featured represent the looks popular in
America at this time: slim, beautiful , wholesome, and very Doris Day all-American .
"Print Ads Through the Decades: the 1950's", 18. Jan. 2011, 18. Feb. 2011
"Alcohol Ads of the 1950's" 18. Feb. 2011
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