The Theme for our semester long blog is "Spirits" the drinking type.

Welcome to our blog. In this semester long blog we will share our opinions on how "Spirits" (Beer, Alcohol) have evolved thru the past, present and future, including views on the impact on Society, a Cultural view, and the Scientific perspective. We hope that you will enjoy our blog.

Tuesday, April 5, 2011

Will Your Beer Be Here in 20 Years?

Ever think that the future of beer drinking could be affected by the global water crisis? The food and beverage industry is especially at risk as issues of global water scarcity are increasingly more pervasive.
Water conservation efforts are vital to protecting the market for AB InBev products and ensuring that consumers can enjoy Anheuser-Busch products responsibly well into the future.

Brewing a beerable future is contingent upon the use of best practices in water conservation, cooperation with other leading industry experts in reduction goals, and implementing a comprehensive sustainable business plan.

For beer drinkers, news of successful water conservation efforts by AB InBev is a piece of good news indeed. In order for consumers to enjoy AB InBev products responsibly, it needs to be brewed sustainably.
The cycle of sustainability requires that buyers, sellers, and manufacturers commit to natural resource management. Without water, there can be no beer. Without beer, America would be a very different place.

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