Popular Drink of the 1960's

The Blue Hawaiian

The 1960's were a time of cocktails and celebrations! The Blue Hawaiian was a popular alcoholic beverage of the swinging sixties!

1 oz blue curaçao

1 oz light rum

1 oz cream of coconut

2 oz pineapple juice

1 cherry

1 slice of pineapple

1 cup of ice

INSTRUCTIONS

Put all ingredients into blender. Blend. Pour into highball glass. Add a cherry and pineapple to garnish.

Cheers!!

"Mad Men". 23. Feb. 2011

Alcohol Advertisements of the 1960's

Alcohol Advertisements of the 1960's

The swinging sixties were a time of sexiness in the United States. Alcohol advertising was mainly aimed at selling men the sexy, sophisticated lifestyle shown in print advertisements.

Who Wants to be like Heff?

A decade after Playboy Magazine was first published (December 1953) the Playboy life style was the epitome of "I have arrived!", in the minds of American men.

Surprise! Sex Sells

Males 18-35 are a prime demographic for many alcohol advertising campaigns, due to the large percentage of money they allot for entertainment purposes. The alluring look is in direct contrast to the wholesome, girl next door image that flooded the market, in terms of advertising and society, in the 1950's. 1960's advertising executives realized "Sex sells!".

"The Girls Next Door: The New Yorker". 17. Feb. 2011

"Alcohol Ads of the 1960's". 17. Feb. 2011

Alcohol Advertisements of the 1950's

Alcohol Advertisements of the 1950's

The 1950's were a decade of outwardly wholesomeness! This is

reflected in the print advertising.

Selling the American Dream, One Beer at a Time

The American dream was represented with the healthy, muscular man being shown in

work attire, at the gym, and dining with his beautiful, well-coifed wife and friendly

associate. Blatz Beer is the finishing touch, completing his well-rounded life.

Good Girls Sell

The women portrayed in the print advertising of the 1950s were modestly clothed in

stylish everyday dresses. Selling women as sex objects was not often utilized by

advertising agencies in this era. The models featured represent the looks popular in

America at this time: slim, beautiful , wholesome, and very Doris Day all-American .

"Print Ads Through the Decades: the 1950's", 18. Jan. 2011, 18. Feb. 2011

"Alcohol Ads of the 1950's" 18. Feb. 2011

Tom and Jerry- Popular 1950's Drink

Tom and Jerry was created in 1820 by Pierce Egan, and gained popularity in the 1950's. This drink is a popular holiday beverage. Directions: Beat egg whites and salt until foamy in a large glass or metal mixing bowl until stiff peaks form. Lift your beater or whisk straight up: the egg whites should form a sharp peak that holds its shape.Beat the egg yolks to soft peaks in a separate bowl. Beat the butter and confectioners' sugar in a large bowl until light and fluffy. Add the egg yolks and vanilla to the butter mixture; mix. Stir in the nutmeg, cloves, allspice, and the egg whites; beat until well blended. Batter can be frozen or kept in refrigerator for several weeks.To make a Tom and Jerry, fill a cup of hot water with spiced rum or brandy, warm milk, hot cocoa, or eggnog and stir in 1 heaping tablespoon of batter. "Tom and Jerry Batter" 2011. 20. Feb. 2011"Tom and Jerry" 2009.

Speakeasies- A Place for Men and Women to Cut Loose

Speakeasies were "jumping", "happening" illegally set up bars that often included entertainment such as lounge singers, jazz musicians, and dancers. These secret locations allowed for the drinking and socializing of paying clientele, male and female. "Gin joints" provided fun for adults who were disappointed by the lack of excitement and alcohol in "straight" establishments. To gain admittance to a speakeasy, a secret password or handshake was often key. This requisite greeting showed the individual to be "one of their own".

Women and men frequented these alcoholic water holes. Before Prohibition, many women refused to frequent bars in fear of gaining an undesirable reputation. A proper lady was never to drink hard liquor. An occasional glass of sherry or wine was acceptable. The exciting jazz music, however, provided an excuse to visit an underground bar. Dancing was a valid reason to visit a speakeasy. According to Legends of America, "Just six months after Prohibition became law in 1920, women got the right to vote, and coming into their own, they quickly 'loosened' up, tossed their corsets, and enjoyed their newfound freedoms." Here, a woman could enjoy a glass of "hooch" (a speakeasy term for liquor) and be accepted.

Women who frequented speakeasies were accepted among the bar's patrons and society. For the citizens who fought for Prohibition, the results of gin joints were shocking and appalling. The pro-Prohibitionists were disturbed by women dancing wildly, wearing red lipstick, and showing skin. These were thought to be the disasters of the decadent jazz and intoxicating alcoholic beverages.

"1920's Prohibition". 2005. 21. Feb. 2011

"Speakeasies of the Prohibition Era". 2003. 21. Feb. 2011

Prohibition

Before Prohibition, many states had laws regulating alcohol. Alcoholism was thought to be the cause of high crime and low morals. Moderation was not often practiced, causing the government to enforce stricter policies.

The Volstead Act was passed October 28, 1919. This Act stated that any beverage over half a percent alcohol, was to be illegal.

FACT: Exceptions were made for medical needs.

Prohibition was brought into effect January 16, 1920, brought into effect under the 18th Amendment of the Constitution. The ban on manufacturing, sale, and delivery of alcohol led to underground breweries and "moonshine". Surprisingly, the consumption of alcohol was not banned. Because of this, many people purchased gigantic quantities before Prohibition went into effect.

The 21st Amendment eliminated Prohibition on December 5, 1933.

FACT: This is the only time an Amendment has been repealed.

"Prohibition", Rosenthal, Jennifer. 20.Feb. 2011

"Prohibition in the 1920's". 20. Feb. 2011

Some Generalizations about Alcohol and Culture

Throughout history, wine and other alcoholic beverages have been a source of pleasure and aesthetic appreciation in many cultures.

"In most of the cultures...the primary image is a positive one. Usually drinking is viewed as an important adjunct to sociability. Almost as often, it is seen as a relatively inexpensive and effective relaxant, or as an important accompaniment to food.... Its use in religions is ancient, and reflects social approval rather than scorn.... Most people in the United States, Canada, and Sweden, when asked what emotions they associate with drinking, responded favorably, emphasizing personal satisfactions of relaxation, social values of sociability, an antidote to fatigue, and other positive features...."

Heath, D.B., "Some Generalizations about Alcohol and Culture," pp. 348-361 in Heath, D.B., ed., International Handbook on Alcohol and Culture, Greenwood Press, Westport, CT, 1995, p. 350-351.

The History of Beer Beer was the first alcoholic beverage known to civilization. By Mary Bellis, About.com Guide

Beer was the first alcoholic beverage known to civilization, however, who drank the first beer is unknown. Historians theorize that humankind's fondness for beer and other alcoholic beverages was a factor in our evolution away from a society of nomadic hunters and gathers into an agrarian society that would settle down to grow crops (and apparently drink). The first product humans made from grain & water before learning to make bread was beer.Nearly every culture developed their own version of beer using different grains. Africans used millet, maize and cassava. The Chinese used wheat. The Japanese used rice. The Egyptians used barley. However, hops the main ingredient in moden beer beverages was not used in brewing until 1000 AD.
The modern era of brewing beer could not begin until the invention of commercial refrigeration, methods of automatic bottling, and pasteurization.

Beer Traditions - The Honeymoon

4,000 years ago in Babylon, it was an accepted practice that for a month after the wedding, the bride's father would supply his son-in-law with all the mead or beer he could drink. In ancient Babylon, the calendar was lunar-based - based on the cycle of the moon. The month following any wedding was called the "honey month" which evolved into "honeymoon". Mead is a honey beer and what better way to celebrate a honeymoon.

Beer in a Can

On January 24, 1935, the first canned beer, "Krueger Cream Ale," was sold by the Kruger Brewing Company of Richmond, VA.

History of beer bottles

http://www.bottlebooks.com/beertime/Understanding%20Beer%20Bottles.htm

                                                                                         

                                                                             

Timeline of the history of beer cans

http://www.rustycans.com/HISTORY/timeline.html

Beer and Television

Beer and Television:
Perfectly Tuned In

by Carl H. Miller

When Advertising Age magazine released its picks for the best 100 ad campaigns of the 20th century, it was no surprise that the world of beer advertising was well represented. After all, few can forget Bubba Smith and Dick Butkus arguing that eternal debate, "Tastes Great--Less Filling." Likewise, many a beer drinker can still whistle that infectious jingle, "Hey Mabel--Black Label," though the popular television commercials have not aired for 30 years. So, what made these and other classic beer commercials great?

Surely, from the beer maker's standpoint, a commercial's success can ultimately be judged by only one criterion: its impact on beer sales. But, we, the oft-jaded viewers, take a more visceral approach. More and more, we tend to grade commercials on their ability to, if only in passing, penetrate our popular culture. At their best, we induct them into our collective psyche, muse over them with friends and coworkers, and even add their lingo to our vocabulary (can you say "Whassup?").

Beer makers have been searching for the perfect beer commercial nearly since television exploded onto the American scene in the late 1940s. In those pioneer days, nobody--not the advertisers, not the ad agencies, not the TV stations--knew exactly what made for a good commercial. Indeed, the earliest beer commercials consisted of everything from live demonstrations of how to cook a Welsh rarebit using beer to the noisy rumble of a studio audience muddling through a rendition of the brewer's theme song.

With National Prohibition still fresh in memory, brewers were initially wary of peddling their beers on the air. Early critics of television saw the new medium as little more than an intrusion into peoples' living rooms, and many were concerned that beer ads might offend the viewers' sensibilities. Commercials that actually showed a person consuming beer, for example, were often deemed in bad taste. Beer ads were typically aired only in the late evenings, and Sundays were entirely off limits. Surveys were periodically conducted among viewers to determine whether any "moral backlash" might be caused by selling beer on television.

Vintage TV Commercials - Advertising

Here we have a vintage TV Commercial for Carling Black Label Beer.  Circa 50's in the traditional black and white, with a jingle for advertising.  Even though this beer is still being produced, it is not a favorite here in United States.

http://www.youtube.com/watch?v=ZUd6lYNc_EE

Advertising and social impact.

Advertising has played a very important part of our society.

Advertisements are found in many places and in many forms. One of those forms is known as print advertising. Advertisements in this category include those that are printed on some type of tin, paper, cardboard, billboards, including mirrors. A print advertisement can only be effective if people see it. When people are looking at printed publications, they have a tendency to be receptive to new information and observant of things of interest. The main objective is to entice the public to try the product, and continue to keep their interest with a return purchase.

The Oldest Brewery in America

Yuengling Brewery - Family owned and operated. This brewery is the oldest operating brewery in the United States. Situated in Pottsville, about an two hour ride from Phildadelphia, you can take a tour through the amazing process of brewing beer.  From the hugh fermenting tanks, to processing, to bottling, it's all done on site almost every day of the year. It could be one of the brew masters, or a family member, you'll hear a fanstastic story about how the family started the business, how the business stayed in the family, who runs the shop now, and get a tour through out the entire brewery. If you haven't been on a brewery tour, plan to stay for at least 2 hours and ask plenty of questions. They love questions. At the end of the tour, you'll get a chance to gather and sample a fresh cold draft. Check out the two web sites below for more information.

http://www.yuengling.com/our_story/

http://www.yuengling.com/our_tv/

Growing Economy

The city of Pottsville, Pa. is home to the Yuengling Brewery, opened in 1829 by David G. Yuengling. The Brewery was the biggest operation in the town and put Pottsville on the map. Today it remains the oldest operating brewery in the United States and is still owned by the same family.

Beer in Pittsburgh in 1765?

You bet! In fact the British Army built a brewery at Fort Pitt in 1765 which we know today as the city of Pittsburgh, Pa. It was the first brewery west of the Allegheny mountains. Most British soldiers received a small ration of the tasty beverage. Social impact? It was great for morale!

Did General George Washington Like Beer?

He sure did, in fact the hero of the revolutionary war always kept a large supply at Mount Vernon, his Virgina estate. George was fond of dark, English style brew known as porter.