The swinging sixties were a time of sexiness in the United States. Alcohol advertising was mainly aimed at selling men the sexy, sophisticated lifestyle shown in print advertisements.
Who Wants to be like Heff?
A decade after Playboy Magazine was first published (December 1953) the Playboy life style was the epitome of "I have arrived!", in the minds of American men.
Surprise! Sex Sells
Males 18-35 are a prime demographic for many alcohol advertising campaigns, due to the large percentage of money they allot for entertainment purposes. The alluring look is in direct contrast to the wholesome, girl next door image that flooded the market, in terms of advertising and society, in the 1950's. 1960's advertising executives realized "Sex sells!".
"The Girls Next Door: The New Yorker". 17. Feb. 2011
"Alcohol Ads of the 1960's". 17. Feb. 2011
It's funny how in the sixties, alcohol was being sold and shown on tv, however, today there really is no commercials for alcohol. The only one that I can think about is Ciroc with Diddy.
ReplyDeleteThe sixties advertisements sell me on the drinks. I want to be classy and sexy. That would work today too, and they even do that. These aren't just dumb beer commercials like we have today, they are "grownup" drinks, and I'd rather drink that then dumb beer. That first picture looks like Dean Martin standing over the table with the alcohol on it. I swear its him. I saw the original Ocean's 11, and I think that looks just like him.
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